What Is 12 Americans All About?
12 Americans is a research polling and segmentation methodology that classifies Americans opinions into twelve groups based on their political and social values. It gathers these opinions through 12 Americans’ Web site.

News organizations need 12 Americans and the opinions of its twelve segments for informative content on their TV newscasts and their aligned Web sites.

12 Americans not only develops content but also increases viewing of TV newscasts and traffic to a Web site by developing a closer interactive relationship with a network’s audience.

"In an era of declining audience loyalties and increased competition, it is critical that local TV stations develop news-making content that gives a voice to their communities, integrates the power of their television and online news properties, and provides advertising opportunities for both - all with the objective of getting users to bookmark the station's Web site and viewers to return to the station's newscasts every day."
Bob Maxwell, Ph.D.
President, 12 Americans Inc.

Who Are the Firm's Principals?
How Do I Contact Them?
Bob Maxwell, President, has worked in consumer research for twenty-seven years. Bob started his career in 1976 with ABC Entertainment. After two years, he joined HBO where he started and ran the research department until leaving the company in 1998. Bob holds an M.A. and a Ph.D. from the department of communications and culture at New York University and a B.J. from the School of Journalism at the University of Missouri. In addition to leading 12 Americans, Bob is President of Chelsea Media, a New York-based consulting firm; he also serves on the staff at NYU as an adjunct professor teaching several courses in media usage, media effects, and research.
Contact Bob Maxwell

John Fiedler, Vice President, is a marketing scientist. For thirty-four years he has developed statistical models for corporate and public policy organizations. Since 1984 he has been a principal of POPULUS, Inc.; he is also President of Oreon Inc., a marketing science consulting firm. John holds a B.A. degree from the University of Wisconsin in English and classical languages, an M.B.A. from the University of Chicago, and an M.P.S. from Loyola University – New Orleans. He has presented the results of his research in over twenty countries, to the management of many Fortune 100 companies, and to three U.S. presidents.
Contact John Fiedler





© 2003 12 Americans Inc.
195 Wilderness Way
Boise ID 83716-3383
208.344.3255
12 Americans ® and Twelve Americans ® are both registered trademarks of 12 Americans Inc.